I have been reading about John Carlton’s Simple Writing System and I must say I am impressed. He actually says right on his website that there is no magic information that will make a copywriter successful in online marketing. I admire someone who can be that straightforward when he’s also trying to sell something. But I guess that’s why he’s such a great marketer! He says you have to identify a need and fill it by connecting with the audience; he found a need – a trustworthy copywriting course – and he filled it with his Simple Writing System. I think I’ll sign up!