When I read an advertisement for hydroponics greenhouse business opportunities in my local newspaper I immediately called my brother to let him know about what I had read.  I did this because he had mentioned a few weeks earlier that he was looking for an opportunity like this so I thought that he might be interested.  As it turned out, he had already seen the advertisement and had made plans to get more information; however, he was happy that I had called him as if he had not known about the advertisement the information I gave him would have been useful.